It will not come as a surprise that this years edition of ‘Design for Persuasion’ is about wellbeing and sleep.

Since our last edition, a lot has been going on in selfmonitoring, calming technologies, back to a Walden Zone, to become more in balance with yourself and surrounding areas. Having active and wonderful days of productivity and creativity. By making people aware about certain behavior, make them more conscious can be the first steps to positive change.

These last months in Howest,  we’ve been monitoring 10 people their sleep behavior, during this conference we will do a first report on these results, and how people optimized their sleep.

All sorts of sensor tools/gadgets will come in the market to measure behavior and stimulate behavior, this conference will highlight on a few.

A new market is in the making, games for healthcare, tracking websites, mobile tracking devices etc.

In a few weeks we reveal more on the speakers.

This week been discussing our theme for our 3rd edition of Design for Persuasion at Persuasive technology lab at Stanford University with BJ Fogg. It will be a slightly different format, workshops will be there again.

A lot of speaker names came across, keep tracking our blog for more news to come in the next months. Mark your calendar, it will all happen on November the 8-9th.

We might surprise you with even more interesting topics and speakers then last year!

What people said on last years conference.

Dear Flanders Today readers,

If you want to send in your answers for our Design For Persuasion conference competition, you can send them to:

Hope to see some of you there, the first 3 incoming correct answers, will have access to this international conference.

Christel De Maeyer- Howest

Bj and I did some talks on the 2nd Design for Persuasion conference, with weekly updates!

What has this bottle and Design for Persuasion in common?

While in Brooklyn, I noticed this add from Absolut Brooklyn, which really attracted my attention because of the design. Then I noticed it was a Spike Lee joined venture (Spike Lee among a lot of other artist lives in Brooklyn).

This initiative from Absolut, is for a social cause,’ habitat for humanities’. The advertising is all over the place offline and online. On Facebook there is the Absolut Brooklyn community, there people are triggered to send in Photos, Videos, and stories about their Summer Stoop experiences and fun parties. People are motivated because of the Spike Lee effect, and go to action immediately, great crowd sourcing too!

I really like this new form of advertising, and I think it is pretty cool that big brands connect themselves to social causes, and spent money on that to create a better world!

3 elements have to come together to have a behavior change (BJ Fogg):

• Motivation for sales and end user:
  limited edition of the bottle (where I bought the bottle, the guy told me they go really fast!) Stimulates sales (collectors item)
• Trigger for people
  Getting a possible attention of Spike Lee and Absolut! Trough postings of photos, video, stories
  Being in a community that is artistic
• Ability:
  Everybody can deliver photos, video and stories! Also on Flickr there is of course the #absolutbrooklyn tag

Meg Walker talks to BJ about his upcoming keynote address, and his latest book, The Psychology of Facebook.

An inroduction on BJ Fogg’s work!

The Case AGAINST Viral Video For Business And E-Commerce.

Interview with Dr. BJ Fogg, Director of Stanford University’s Persuasive Technology Lab, on what insights he has to share on the opportunities and challenges with effective video in e-commerce.  Dr. Fogg also discusses (what I admittedly characterize) the problem mentality of basing success models for Internet video based on how “viral” they may go, rather than understanding the psychological models for changing visitors’ (or customers’) behavior.

Companies who already registered for the 2nd Edition: These Days, LBIGroup, Synthetron, ExtraFilm, Netlash, Trendwolves, Human InterFace Group, Sanoma Digital, Leiedal, Innowiz, Televic, Glaverbel, Vooruit Kunstencentrum, Spaargids, Cultuurnet, VRT, Content Republic and much more! Don’t miss out! Register now, last week!

Check out our speaker zone, for videos from our speakers!