From a Walden zone to The Art of Sleep

17 Aug

It will not come as a surprise that this years edition of ‘Design for Persuasion’ is about wellbeing and sleep.

Since our last edition, a lot has been going on in selfmonitoring, calming technologies, back to a Walden Zone, to become more in balance with yourself and surrounding areas. Having active and wonderful days of productivity and creativity. By making people aware about certain behavior, make them more conscious can be the first steps to positive change.

These last months in Howest,  we’ve been monitoring 10 people their sleep behavior, during this conference we will do a first report on these results, and how people optimized their sleep.

All sorts of sensor tools/gadgets will come in the market to measure behavior and stimulate behavior, this conference will highlight on a few.

A new market is in the making, games for healthcare, tracking websites, mobile tracking devices etc.

In a few weeks we reveal more on the speakers.

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Mobile Persuasion – 3rd edition on Design for Persuasion

9 Jan

This week been discussing our theme for our 3rd edition of Design for Persuasion at Persuasive technology lab at Stanford University with BJ Fogg. It will be a slightly different format, workshops will be there again.

A lot of speaker names came across, keep tracking our blog for more news to come in the next months. Mark your calendar, it will all happen on November the 8-9th.

We might surprise you with even more interesting topics and speakers then last year!

What people said on last years conference.

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Flanders Today competition

20 Sep

Dear Flanders Today readers,

If you want to send in your answers for our Design For Persuasion conference competition, you can send them to:

Hope to see some of you there, the first 3 incoming correct answers, will have access to this international conference.

Christel De Maeyer- Howest

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Talk 4 Christel and BJ – Guidelines

15 Sep

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Talk 3 BJ Fogg – Christel De Maeyer

11 Sep

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A series of talks on Design for Persuasion Episode 1

28 Aug

Bj and I did some talks on the 2nd Design for Persuasion conference, with weekly updates!

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#AbsolutBrooklyn

14 Aug

What has this bottle and Design for Persuasion in common?

While in Brooklyn, I noticed this add from Absolut Brooklyn, which really attracted my attention because of the design. Then I noticed it was a Spike Lee joined venture (Spike Lee among a lot of other artist lives in Brooklyn).

This initiative from Absolut, is for a social cause,’ habitat for humanities’. The advertising is all over the place offline and online. On Facebook there is the Absolut Brooklyn community, there people are triggered to send in Photos, Videos, and stories about their Summer Stoop experiences and fun parties. People are motivated because of the Spike Lee effect, and go to action immediately, great crowd sourcing too!

I really like this new form of advertising, and I think it is pretty cool that big brands connect themselves to social causes, and spent money on that to create a better world!

3 elements have to come together to have a behavior change (BJ Fogg):

  • Motivation for sales and end user:
    limited edition of the bottle (where I bought the bottle, the guy told me they go really fast!) Stimulates sales (collectors item)
  • Trigger for people
    Getting a possible attention of Spike Lee and Absolut! Trough postings of photos, video, stories
    Being in a community that is artistic
  • Ability:
    Everybody can deliver photos, video and stories! Also on Flickr there is of course the #absolutbrooklyn tag
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SES 2010 Dr. BJ Fogg preview

5 Aug

Meg Walker talks to BJ about his upcoming keynote address, and his latest book, The Psychology of Facebook.

An inroduction on BJ Fogg’s work!

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The Case AGAINST Viral Video For Business And E-Commerce

31 Jul

The Case AGAINST Viral Video For Business And E-Commerce.

Interview with Dr. BJ Fogg, Director of Stanford University’s Persuasive Technology Lab, on what insights he has to share on the opportunities and challenges with effective video in e-commerce.  Dr. Fogg also discusses (what I admittedly characterize) the problem mentality of basing success models for Internet video based on how “viral” they may go, rather than understanding the psychological models for changing visitors’ (or customers’) behavior.

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2nd Edition of Design for Persuasion Conference on 30th September – Ghent Belgium

20 Jul

Companies who already registered for the 2nd Edition: These Days, LBIGroup, Synthetron, ExtraFilm, Netlash, Trendwolves, Human InterFace Group, Sanoma Digital, Leiedal, Innowiz, Televic, Glaverbel, Vooruit Kunstencentrum, Spaargids, Cultuurnet, VRT, Content Republic and much more! Don’t miss out! Register now, last week!

Check out our speaker zone, for videos from our speakers!

Workshop with Jason Hreha and BJ Fogg on Wednesday 29th! Don’t miss it, it will be GOOOD!!

At this year’s event; you will hear from our top speaker from last year. In addition we have new speakers who are also excellent.

- Dr. BJ Fogg, Director of Persuasive Technology Lab, Stanford University
- Christel De Maeyer, Howest Technical University, Belgium
- Richard Sedley, cScape, leading digital agency from the UK
Dan Lockton, Design with Intent, Brunell University, UK
- Laura Hudson Walker, Frontline SMS, UK
- Hajo Van Beijma, Co-founder of Text to Change, NL
Fabio Sergio, FrogDesign, Italy
Wim Soens, Indiegroup, Belgium
Pieter Wuyts, 8 seconds, Belgium
- Scott Shamp, Director New Media Institute at the  University of Georgia, US
- Ronald Verschueren – Netmarketing, Belgium

This year we will also have a workshop before the conference, with BJ Fogg and Jason Hreha. In this workshop you will get first-hand experience designing for persuasion.

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